D2C retention strategies that grow revenue and profit
Keep more customers and get them to spend more money with high-performing email & SMS crafted from the insights of your dream audience.
Build genuine, sustainable growth
Full transparency & control
No spam
Start with a FREE audit
No obligation, no spammy messages
Loved by Fashion, Beauty & Wellness brands on Shopify & Magento like:
Start getting consistent results
Brands without the right strategy struggle on email and SMS. They know what they should be doing - but don’t always get results. Why? They’re assuming what customers want.

The best brands never assume. They collect meaningful data from their target audience - then pair it with in-depth analysis on how they act - to find out. The benefits?
Insights that boost every channel
Gain in-depth understanding of  motivations, habits and trends
Next-level audience segmentation
Send personalised, relevant messages at just the right time
Stop devaluing your brand
Create offers which drive revenue without relying on discounts
Stronger customer relationships
Never annoy, never spam - send marketing they want to read
Hit your targets
Boost revenue,  AOV, lifetime value and retention - while remaining profitable
Flows which deliver
Get immediate feedback to discover top performers - and what doesn’t work
Discover paint points
Understand what triggers your customers to take action over and over again
Find and plug gaps
Eliminate problems which stop people engaging - and lose you money
How it works

Phase 1 : Audit

The first step is to get an overview of your whole business and how your current email and SMS are performing. During this phase, we aim to highlight what’s working well and what we need to improve to boost revenue and profitability for your business. 

Phase 2 : Strategy

Next, we start to map out both short and long-term strategies for your business. There will be some quick wins we can make to boost revenue straight away, and the long-term strategy allows us to map out the full customer journey to help boost revenue and profitability. 

Phase 3 : Automate

Moving on from the customer journey mapping, the next stage is to fuel automation flows for every stage in the customer journey. We look at tailoring communications at the exact point of the buying journey they are in to move the customer further up the funnel. 

Phase 4 : Deliverability

Emails landing in spam don't help your business. One of our main goals is to make sure your emails are engaging your customers and consistently hitting their inboxes. We provide monthly deliverability checks and craft our specific campaigns to boost your results. 

Phase 5 : Nurture

Creating a consistent sending schedule tailored to your customer will help keep your brand at the top of their mind. This is what we aim to achieve without our ongoing campaign strategy to help boost customer engagement, revenue, and profit. 

Phase 6 : Nurture

Data is our compass and we can use this to understand what is and isn't working for your business. We continuously look to test and optimise to bring you fresh insights and improved results. This iterative process ensures every customer interaction is meaningful and profitable.

Support tailored to fit your needs
Based on your size, agencies will give you to a junior exec with no business experience. Freelancers will make a couple of flows and leave. Neither gives you the support you need.

I've been where you are now. I've scaled my own e-comm - and over x others - to 7 and 8 figures. And I can work with you to create long-term, sustainable growth through:
Retention Marketing
Set-Up
Put in the right foundations for consistent, profitable growth across email and SMS, with support including:
Customer Journey & Sales Funnel Mapping
Pre & Post-Purchase Flows
Advanced Data Capture Strategy
Dedicated Copywriter & Graphic Designer (if required)
3 months of 1-2-1 Support
Weekly calls
Full sign-off control
Retention Marketing
Monthly Management
Ongoing optimisations, refinements and tests to help you get better results, faster, with support including:
Monthly Email & SMS Campaign Strategy
Ongoing Data Capture & Feedback
Ongoing Account Optimisation
Advanced A/B Testing
Deliverability Monitoring
Monthly Retention Reports
Full sign-off control
Dedicated Slack Channel & Customised ClickUp Dashboard for total oversight
Start with a FREE audit
No obligation, no spammy messages
Case Studies
Keep full control of your brand
No matter how great someone looks, it can be hard to even consider handing over any part of your business, especially when you have no idea what's going on or what you're really paying for.

Let me walk you through how I offer my clients total control and instant oversight of everything that's going on including:
Full sign-off control
Dedicated Slack channel
Customised ClickUp Dashboard, including send calendar, milestones and action lists
Examples
A phone showing an example of an email design of Willowberry. Headline - how to brighten dull skin. A woman looks out, above a picture of a box and jar of the product. The call to action is 'get your glow today'.A phone showing an example of an email design of Luxe Dressing. Headline - Most wanted. There are pictures of individual items on a white background, such as a coat, bag and shoes, and pictures of models wearing them. The text talks about exciting new designer items and has a 'show now' button.A phone showing an example of an email design of Cozmo. Headline - sofa shopping? Get the answers you need. It's on picture of a modern living room with a white sofa, with a green 'shop now' button. Underneath are questions and answers, and an option to book a time to chat.
What people have to say
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"Only wants what's best for the brand."

"Josh is one of the best marketers I've ever met. He cares so much about getting the best out of every campaign and only wants what's best for the brand. As retention becomes more and more important, it's worth looking into working with experts like Josh."

Shivali Bennion
Managing Director
DTC Live (Bolt Digital)
"A joy to work with"

"Josh's attention to detail, swift execution and clear, deep understanding of CRM coupled with his outstanding communication skills make him a joy to work with and a great collaborator"

Guy Metter
Startups & ScaleUps Manager
Passionfruit
"I am already seeing results."

"He really cares about our brand and business goals. He got under the skin...to understand our messaging, values and want we want to achieve.... Josh successfully migrated our email service provider...and set up various automations, segmentations and flows, as well as managing our ongoing campaigns. I am already seeing results with increased new customer acquisition and AOV, as well as insightful data capture."

Jenni Retourné
Founder
Willowberry
"Josh truly cares about Cozmo's brand and business goals"

Josh's expertise and dedication have really boosted Cozmo's email marketing. His careful approach and deep understanding of our brand's goals have led to fantastic results. Josh's commitment to Cozmo's success shines through in every campaign. He's brilliant at understanding our messaging and aligning with our values, which has helped increase customer acquisition and average order value. Plus, Josh's excellent communication skills and collaborative nature make him a pleasure to work with. His attention to detail and quick execution ensure our email marketing efforts are always spot on. Josh truly cares about Cozmo's brand and business goals, making him an essential part of our team. I highly recommend Josh to anyone looking to step up their email marketing game.

Etay Shaul
COO
Cozmo Sofa
Most common questions
Most common questions
People in your role usually ask me these to figure out if I'd be a good fit for their business. Am I missing anything? Get in touch and let me know - I'll come back ASAP (no obligation, no spammy follow-ups).
Email me

Who is Blackburn Digital for?

Blackburn Digital is tailored for DTC or B2C e-commerce brands currently generating a minimum of £30,000 per month.

If you want to take your retention marketing to the next level but don't have the time or expertise then we may be a great match.

As a boutique agency, you will get my full attention and I'll become your expert partner to help take your business to the next level.

What kind of results can I expect?

In my opinion, you should run away from anyone who guarantees you a ROI. I'm not in the business of being a sleazy salesman.

You've worked hard to grow your business and I want to respect that.

What I can say is that - on average - my clients see an ROI of 3:1 on their investment but every business is different and this honesty is why a lot of clients love to work with me.

Does email marketing really matter to my business?

Yes, it's very important. It's a direct way to speak to customers which drives revenue, increases customer engagement, and helps build long-term relationships, resulting in higher conversions and customer lifetime value.

Will you analyse our current email marketing & retention efforts?

Yes, I'll do a full audit of your retention channels free of charge. My main goal here is to showcase what you are doing well, what needs to be improved, and to find some quick wins for you to enjoy.

How can we work with you?

Just book a free discovery call here for a no-obligation chat. On this call, I'll dive into your business goals, and challenges to see if we're a good fit for each other. If not, I'll point you in the right direction.